I did Black women's hair and skin for forty years in my own shop in Memphis. This is everything I told the women in my chair, written down.
Get the book now$27 · one payment · instant PDF
Nothing ships, and there is no account to make.
Growth oils, edge gels, a scalp elixir with a dropper, a shampoo she bought because the lady on the box had hair down to her waist. Eight half-full bottles some months, about forty dollars a month, and her edges were still thinning.
What was working was simple: she came in every two weeks, she slept in her satin scarf, and she stopped letting her niece braid her edges so tight it gave her a headache. By the next spring her edges had filled back in along the temples. She didn't grow new hair from a bottle. She stopped losing the hair she had.
That's the first rule of the shop: keep the hair you already have. The beauty aisle never tells you that, because there's nothing to sell you.
I'm Loretta Banks. For forty years I watched companies aim every shelf and every pretty box at Black women, and I watched what those products really did in my chair. Some of it was good. A lot of it was the same three cheap ingredients in a new bottle with a new promise. This book is the straight truth, and the routines that cost almost nothing.
The price on the box is only the start. Here's how it really goes.
One wasted serum costs about what this book does.
Real pages from the real book. This is exactly what opens on your phone.
← swipe to see more pages →
The front of the bottle is a little billboard. "Grows Hair Longer." "Clinically Proven." "Made for Textured Hair." Those words are chosen by people whose job is to get the bottle into your cart.
The back is the product. Ingredients are printed from the most to the least. If the rosemary or the biotin or the Batana on the front sits at the bottom of the back, right next to the preservative, you're buying a sprinkle of it and a bottle full of everything else.
That's one page. The book has 117.
Every ingredient by name, every routine step by step, every product to walk past with the reason.
Instant PDF, on your phone about a minute after you pay. Nothing ships.
Loretta Banks · 117-page PDF · reads on any phone, tablet or computer
I'm Loretta Banks. I ran my own shop in Memphis for forty years, doing Black women's hair and skin.
I saw every product that came out and most of the ones that went away. I saw what a bad relaxer, too much heat and braids pulled too tight did to a woman's edges, and I saw what brought them back.
Where I tell you to walk past something, I tell you why.
Probably more than you expect, because most of what you tried was sold to you. This book is the other side of the counter: what the shop actually did, in what order, and why so many products stop working. Most women find out they were doing the right things in the wrong order.
No. Hair is the start, then skin after 50, dark spots, the hygiene rules the shop lived by, and makeup after 60. It all ends on one page you can keep on your mirror.
No. Most of the routines use a short shelf of about a dozen drugstore and dollar-store things, and some use what's already in your kitchen.
No. It's a PDF, 117 pages. It opens on your phone, tablet or computer, and you can make the type as large as you like.
Press any Buy button on this page. Pay once on the secure checkout. The page that opens right after you pay has your download button, and the same link is sent to your email. No account to set up, no password to remember.
You don't need to be. Three taps: Buy, pay with your card, then Download. The book opens on the screen the way a photo does. Spread two fingers on the page to make the words bigger.
No. One payment of $27, one time. No membership and no monthly anything.
The shop's routines, the cheap shopping list, and the products to walk past. All in one book.
Get the book nowInstant PDF · $27 · 7-day refund